Secondary research is a process of gathering research data using data scanning techniques from already available resources. Secondary research is conducted by market research companies for following purposes:
- To gather data from already available sources.
- To gather data in limited time frame.
- To conduct research on a tight budget.
Secondary research can be used in any study but is often used during exploratory research. It is also used in following cases:
- When you want to find information using already available data.
- When you have less time to complete the research.
- When you have low budgets for conducting research.
The cost of secondary research varies from project to project. But one thing is certain that secondary research is less costly compared to primary research. On an average they are almost 10 times cheaper than primary research studies of the same scope.
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