WhatIsMarketResearch.com is the authority knowledge hub for market research — definitions, methodologies, case studies, and practical guidance for anyone who commissions, conducts, or relies on market research to make decisions.
The site was founded in 2012 by Ambarish Kumar Verma, and the very first article published here — "What is syndicated research?" — was the original publicly available definition of the term on the open web. That article still carries the same original publication date and the organic comment thread it has accumulated since 2013, including discussion from researchers, students, and industry professionals from around the world.
What You'll Find Here
- Market Research Glossary — Plain-English definitions of essential market research terms, methods, and metrics, from CAGR and TAM/SAM/SOM to Conjoint Analysis and Net Promoter Score. Each glossary entry includes a clear definition, key takeaways, and a balanced look at advantages and limitations.
- Case Studies — How real companies have used market research to navigate genuinely hard strategic decisions: pricing a category with no precedent, restructuring a business model under competitive pressure, calibrating a freemium product. Each case study is written to be useful to a working market research professional, not just an interesting story.
- In-depth articles — Practical, comprehensive guides covering market research fundamentals: research methodology, primary versus secondary research, customer segmentation, and the techniques that make up a professional market research toolkit.
Why This Site Exists
Most market research content online falls into one of two categories: marketing material from research vendors designed to generate leads, or academic material written for students rather than working professionals. This site aims for a third path — content written by someone who has spent a career commissioning and producing market research, intended for people who need to actually use this knowledge in their work.
That means definitions that are precise rather than vague, case studies grounded in verifiable facts rather than invented anecdotes, and a consistent acknowledgment of where methods have real limitations rather than presenting every technique as a silver bullet.
About the Author
Ambarish Kumar Verma is the founder of MarketResearchReports.com, a market research platform providing syndicated and custom research across 25+ industries. He has over 17 years of experience in the market research industry, spanning syndicated report publishing, custom research delivery, and market research technology.
All content on this site is authored or directly overseen by Ambarish, drawing on direct industry experience rather than secondhand summary of other sources.
A Note on Independence
While WhatIsMarketResearch.com and MarketResearchReports.com share a founder, the educational content on this site is written to be genuinely useful regardless of whether you ever purchase a report from MarketResearchReports.com. Definitions are accurate, case studies are grounded in verifiable public information, and method limitations are stated honestly — because a knowledge resource that only ever says positive things about every technique isn't actually useful to the people relying on it.
Get in Touch
Have a suggestion for a glossary term, a case study idea, or found something that needs correcting? Reach out via LinkedIn or through MarketResearchReports.com.